Banning Liebscher was on staff at Bethel Church (Redding, California) for 18 years and founded the ministry of Jesus Culture during that time. Jesus Culture, which started out as conference for youth and young adults has become a global movement of worship, events, and leadership development. Jesus Culture has released 29 albums and hosts numerous conferences and events around the world annually. As the vision of Jesus Culture grew, Banning and his family, along with the Jesus Culture team, relocated to the capital of California to start Jesus Culture Sacramento, a church committed to seeing believers encounter God, be empowered as world changers, and engage their city as leaders. Banning has been interviewed on media outlets including Relevant, The 700 Club, TBN, and CCM Magazine. Banning and his wife SeaJay, have three children.